The Ideal Home Show is held annually in London at the Earls Court Exhibition Centre. The show was devised by the Daily Mail newspaper in 1908 and continued to be run by them until 2009. It was then sold to events and publishing company Media 10 who will continue to run a scaled down and shorter version of the show at Earls Court. The exhibition centre itself will be demolished after the 2012 Olympics, the shows future and future venue have yet to be decided .